“Copywriter – writer of advertising texts, publisher of new ideas in advertising, protected by copyright.” – Wikipedia
The copywriter creates:
– Attractive advertisements.
– Messages, articles for website pages.
– Author’s text for search engine optimization.
– Knows how to quickly grasp the subject of the client and write competent articles on any topic (from the intricacies of parquet laying to door locks).
– Knowledge in psychology realm.
– Understands the basics of search engine optimization.
– Writes so that it is “readable”.
Unique texts are an important promotion factor. Search engines distinguish and highlight unique texts. To promote, you should regularly update the site – post fresh, useful, unique information.
Selling texts – sell. Such texts are called “messages”. Message – briefly expresses the main idea and interests.
Successful advertisements increase site visits. The skill of a copywriter is to interest and attract a visitor to the site.