Corporate identity

The corporate identity is what emphasizes the individuality of the company and distinguishes it from competitors.

Фирменный стиль
“Corporate style” is a broad concept. First, this means the visual combination and harmony of the design of all elements of advertising products, packaging, interior, etc.
If the budget allows, a so-called brand book is created: a book that is a “set of rules” for corporate design and corporate identity.
If the task is to develop a corporate identity inexpensively, the designer creates the basis for the corporate identity, which can be used in the future.

The basis of the corporate identity includes the creation of basic colors, selection of fonts, the basic principles of the arrangement of elements, logo, etc.