Marketing research conducted on the Internet is a type of marketing research, which is a study of the competitive field of a client on the Internet.
Doing research when creating a new site (or redesigning an old one) is useful. Assessment of the market situation helps to determine the possible options for the concept of the site and its further promotion.
When conducting research, the sites of competitors are studied, their advantages and disadvantages are identified.
The received information is structured, based on it, the strengths and weaknesses of the site are determined (in comparison with competitors). Ideas for the design and functions of the site are generated, and possibly useful improvements in the client’s business itself (to get ideas from competitors).
Research is paid in the amount of 70 € / day of work.