A person (site visitor, potential client) often makes decisions about buying or ordering under the influence of emotions, makes an opinion about the company under the influence of beliefs implemented by marketers.
To introduce into the subconscious of a site visitor the necessary beliefs or desires (to make a purchase, place an order, etc.), writing “tons of text” is not very effective. An effective tool for emotional impact (in addition to photographs and videos) are the so-called messages. Messages (message – “message”) – ideas formulated in the form of short phrases, bullets, which easily fall into the subconscious, they do not need to be processed in the mind for a long time. A well-written message supported by a photograph is an effective sales tool.
In order to create a large volume of text for filling the site and promotion in search engines, a copywriting service is required.